Like most restaurateurs, our client was trapped in a love-hate relationship with third-party delivery giants. While they brought orders in, the hefty 30% Swiggy and Zomato commissions were aggressively destroying their profit margins.
The Strategy: What We Built
Commission-Free Direct Ordering: We built a streamlined, mobile-first online ordering platform integrated directly into their website.
Instant WhatsApp Ordering Integration: For users who prefer a conversational checkout, we installed a “Order via WhatsApp” button that automatically populates the customer’s cart choices into a pre-written text straight to the restaurant’s kitchen phone.
Loyalty Incentives: We highlighted a clear message across the site: “Order directly from us for lower prices, exclusive dishes, and free delivery.”
The Growth Engine
By shifting their loyal customer base away from third-party delivery portals to their own website and WhatsApp channel, the restaurant successfully redirected 40% of their digital orders into direct sales. They saved thousands in monthly commissions, entirely reclaiming their profit margins while building a direct line of communication with their diners.
